Fountain Cooling is a startup company that is developing and selling cooling solutions for industrial usage. The technology comes from a company in India named Mist Ressonance Engineering. The technology allows for more efficient industrial cooling with less waste of energy and thus a lower carbon footprint.
The Problem
Since Fountain Cooling was a new company they needed a new logo and branding. They were not ready to set up a website yet but we are in contact with them over that.
How we solved it
The logo should follow our three principles for a great logo; appropriate, distinctive and simple. We also wanted to add to the logo some functionality.
What was created
The logo we created was a wordmark/icon combination. The colors we chose both represent the cooling of the water and the flag of Iceland where the company is located. Both Bonsai and the customer were really pleased with the outcome.